The Miami real estate market isn’t just about luxury anymore — it’s about adrenaline. As the city continues to attract global buyers with sophisticated tastes, developers are revving up the amenity game with one high-octane trend: Formula 1 racing simulators.
That’s right. In the heart of Miami’s preconstruction boom, ultra-luxury towers are tapping into the global fascination with motorsports and bringing the thrill of F1 racing straight into residents’ amenity decks and even sales centers. Why settle for a game room when you can drive like Lewis Hamilton — without leaving your building?
The Rise of F1-Inspired Condo Living
As Formula 1’s popularity soars — thanks in part to Netflix’s Drive to Survive — Miami’s developers are taking notes. With wealthy buyers increasingly looking for unique experiences and lifestyle-driven amenities, F1 racing simulators are emerging as one of the most exclusive and exciting additions to modern condo developments.
These aren’t arcade-style setups. We’re talking full-motion racing cockpits, ultra-realistic curved screens, and systems that cost six figures to install and maintain. Some simulators even make you feel the road vibrations when you veer off track — delivering an immersive, professional-grade experience.
Let’s take a look at Miami preconstruction projects leading the charge:
🚀 Mercedes-Benz Places Miami – Brickell
Developer: JDS Development Group
Mercedes-Benz Places Miami is more than just a branded building — it’s an engineering marvel, much like the luxury cars it represents. Even before breaking ground, its sales center features a state-of-the-art F1 simulator, giving potential buyers a taste of the speed and innovation the project stands for.
📍 Location: Brickell
💡 Bonus: Directly aligned with Mercedes-Benz’s legacy of design and performance.
🏎️ Bentley Residences – Sunny Isles Beach
Developer: Dezer Development
Known for its patented car elevator that brings your vehicle to your private sky garage, Bentley Residences is now also offering racing simulators as part of its exclusive amenity package. This ultra-luxury tower combines car culture, ocean views, and cutting-edge tech like no other.
📍 Location: Sunny Isles Beach
💡 Bonus: Designed for car collectors and thrill-seekers alike.
🔥 Viceroy Brickell Residences
Developer: Related Group + ROVR Development
Adding to the trend, the upcoming Viceroy Brickell Residences will include a Formula 1 racing simulator as part of its amenity suite. Known for delivering elevated experiences with a hospitality twist, Viceroy is catering to a new generation of buyers who want excitement and sophistication in equal measure.
📍 Location: Brickell
💡 Bonus: Also features wellness-forward design, resort-style services, and five-star finishes.
Why F1 Simulators Are the New Must-Have Amenity
Beyond the thrill factor, racing simulators serve a strategic purpose: they offer year-round entertainment regardless of weather, appeal to families and guests, and create buzz-worthy experiences that set buildings apart in a highly competitive market.
As Nick Pérez of Related Group put it, “F1 is fun, energetic, thrilling — and practical. What are your guests and buyers going to do when it’s a rainy day outside?”
This Isn’t Just Luxury. It’s Lifestyle Engineering.
Miami has always been a city of speed, spectacle, and standout design. By bringing Formula 1 experiences into the fabric of everyday living, developers are crafting a lifestyle as fast-paced as the city itself.
Whether you’re a die-hard F1 fan or just want to test your reflexes on a Sunday afternoon, these racing simulators are becoming symbols of the next wave of luxury living in Miami.
Ready to Live the High-Speed Life?
If the idea of shifting gears in your own luxury tower excites you, now is the time to explore Miami’s most thrilling preconstruction opportunities.
🏁 Contact Priority Miami today for early access, floor plans, and VIP showings of properties like Mercedes-Benz Places, Bentley Residences, and Viceroy Brickell.