In a headline-making move, Playboy has signed a lease for its new global headquarters at RIVANI Miami Beach, Robert Rivani’s $100 million “Class X” office redevelopment located at 1691 Michigan Avenue, just steps from Lincoln Road.
A New Benchmark for Miami Office Spaces
RIVANI Miami Beach redefines workplace standards by merging five-star hospitality services, curated wellness programs, and luxury design. Designed by the award-winning Rockwell Group, the building will feature:
- Full-service concierge and valet
- World-class spa, fitness, and wellness center
- Meditation room for work-life balance
- Omakase restaurant and speakeasy lounge
- Living room-style meeting spaces
- Private event venues with bespoke service
The building’s “Class X” designation reflects Rivani’s vision of creating workplaces that offer more than just office space—delivering an immersive lifestyle experience for tenants.
Rivani’s Brand Evolution
This announcement coincides with Rivani’s company rebranding from Black Lion to RIVANI, signaling a bold new era focused on luxury, intentional design, and lifestyle-driven commercial spaces.
“The rebrand is a pivotal moment for us—it reflects who we are today and where we’re headed,” Rivani noted. “Black Lion laid the foundation, and RIVANI is the evolution.”
Rivani’s South Florida Portfolio
Over the last decade, Rivani has acquired nearly $200 million in prime South Florida assets, transforming them into destination-driven properties. His portfolio includes:
- Amara at Paraiso
- The upcoming GAIA
- Fully leased Wynwood Jungle
In 2025 alone, Rivani completed record-breaking deals such as the $28.2 million sale of Catch Miami Beach (a Florida record for a freestanding restaurant) and a $38.25 million all-cash sale of two premier restaurant spaces at SLS Lux Brickell and Dua Miami Hotel.
With Playboy’s relocation to RIVANI Miami Beach, Miami’s position as a global hub for creative, lifestyle, and luxury brands continues to grow—setting the stage for even more high-profile corporate moves to the Magic City.